Flickr is the largest photosharing community on the Web with 28 million members worldwide and 61 million unique visitors every month. Organizations and individuals use Flickr to promote, manage, and supplement their ideas and campaigns to foster grassroots movement and awareness around the globe. By sharing content from your campaign and telling your story through the powerful medium of photography, candidates can reach users who discover, engage and evangelize campaign ideas.
The Flickr community is organized by use of tags, which are user generated. By creating a public group and including keywords within the description that your target demographic will search for, you can attract members simply relating to those keywords.
Cause-related organizations have used Flickr for Good as a platform to connect the world in their campaigns through creative contests and photo-centric petitions. Public groups can also be used as a platform to foster engagement by developing contests around photos submitted to the group photo pool. Organizations around the world are supplementing their campaigns by sharing images of key events or people, actively connecting with members interested in their efforts and using groups to generate discussion on topics that bring attention to their cause.
All three major presidential campaigns, Obama, Clinton and McCain, had Flickr pages that were used in different ways. Obama groups have been particularly popular on Flickr and risen in many forms, from UCLA students sharing their images of their organizing efforts, to groups built to pool Obama photos from community rallies and other activities throughout the campaign. Through this social outreach you have the chance to communicate directly with supporters as you build trust through constructive interaction.
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Fundraise from Women on Flickr
There is an opportunity for campaigns to grow their base of women supporters by building out their presence on photo-sharing sites like Flickr. Candidates can demonstrate their commitment to issues women care about by sharing relevant pictures from the campaign trail and campaign visits, which taps into women donors’ desire to see the impact their donations have on issues and constituencies that are important to them. Currently, 23% of female online donors share photos using a photo sharing site. However, only 6% do so for political purposes – there is much more room to engage women politically using photosharing tools. Interaction is also a great motivator for women donors, and women are often inspired to engage their network by forwarding campaign photos, which let viewers see the energy and enthusiasm a candidate can mobilize among her or his supporters.
To get started
• Sign in to Flickr using your Yahoo ID and choose a screen name to use.
• Learn about uploading and sharing photos on Flickr.
• Learn about video on Flickr.
• Learn about Flickr and blogging.
• Learn more about the different features of Flickr.
To Learn More about Fundraising:
• Visit the Flickr for Good page.
